Do you remember a website called “MySpace”? It was one of the first of the major social media sites and it was so popular because it allowed account holders to truly customize their page. There were endless numbers of websites selling all kinds of pre-packaged themes and tools for “tricking out” a page. Then came Facebook…
Consistency Has its Appeal
Facebook was the complete and total opposite to MySpace due to its consistency in appearance. There were few ways that Facebook pages could be really dressed up, and instead it was mostly about the messages posted and the links shared.
Over time it became clear that people did indeed want that uniqueness and differentiation that the older social media site had offered, and so Facebook began to introduce not just one but TWO ways of illustrating your theme or personality.
Today, you have the option of changing your Profile image as well as your Cover image. This is an invaluable array of options because it lets the personal or the business pages become a truly accurate reflection of the message.
A Solid Illustration
Let’s say that you have a Facebook business page and you want to display the logo whenever someone visits the page. By using the logo as the Profile image you can make it easy for visitors to know several things:
- They have indeed found your page and not a similarly named business;
- They will begin to mentally connect your logo to any other visuals on the page; and
- They will see any logos or “Likes” that you have chosen, and this helps to boost your prestige by associating your logo with that of other well-known, relevant, and popular brands.
You can then continually update or change your facebook covers to reflect your current marketing goals, product line, message, and more. When you choose the highest quality images and graphics for the Cover, it also encourages people to do precisely what Facebook was designed to do – create word of mouth.
While we might think of the site as a good place to keep up with friends, we use those social media tools on other websites all of the time. You see something and you probably look for the “Like” button that will allow you to share it with others.
When you continually put inspiring, likeable, and appealing images as your Cover photo, you are helping to really “spread the word” because you will get a lot of responses out of the effort.
What does this achieve for you? Well, just think about that for one millisecond. You put thought and effort into marketing. You make plans and calendars for your activities, and you take time to choose images that will forward your message accurately and clearly. Whenever someone hits that “Like” option on that image, it is like free advertising.
All you have to do is commit the time and energy to updating and customizing the Cover and Profile images. There are top quality designs available at affordable prices, and they can provide tremendous returns almost immediately.
Troy is an expert writer about social media. He loves to write about social media and internet marketing with a keen interest in writing about tips and tricks.